marketing
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Interview/Opinions
Why you need to attend MediaConsortium Conference 2.0
In today’s fast-paced marketing landscape, staying ahead of the curve is crucial for success, especially when consumers desire value for…
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Jobs and Opportunities
You are wanted!
MOËT HENNESSY MARKETING REFERENCE: MHADME00014 PLACE OF EMPLOYMENT: LAGOS, NIGERIA POSITION The Brand Manager builds the marketing strategic plans…
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News
NIMN inducts new members, deepens discourse on brand management
The National Institute of Marketing of Nigeria (NIMN), the premier body for marketing professionals in Nigeria, today inducted new members…
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News
ADVAN partners SMC On industry dialogue on public-private collaboration
The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic…
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Banking
The Alternative Bank unveils AltBiz and AltInvest at the 44th Kano Trade Fair
The Alternative Bank Unveils AltBiz and AltInvest at the 44th Kano Trade Fair The Alternative Bank has unveiled two of…
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News
X3M Ideas, Noah’s Ark, Insight Publicis win big at 2023 LAIF Awards
It was a night of recognition, glamour, and celebration of creative excellence at the 2023 edition of the Lagos Advertising…
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Features
Deceitful desire: Exposing how brands exploit Nigerian consumers
By Adetunji Faleye In the bustling city of Lagos, a metropolitan city of aquatic splendour, the sun rises on a…
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Interview/Opinions
Uncorking success: Crafting a winning e-commerce strategy for the Nigerian wine and spirit industry
Introduction In the vibrant tapestry of Nigeria’s Fast-Moving Consumer Goods (FMCG) landscape, the wine and spirit manufacturing, marketing, and distribution…
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Brand News
Coca-Cola credits ‘world class marketing’ as it ups growth forecast
The Coca-Cola Company has claimed initiatives aimed at “upping the bar on marketing” are paying off after raising revenue…
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Interview/Opinions
What to do when you have no budget
Achieving big things on a small budget is possible. Here are four things to consider. We are living through…
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