marketing
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Interview/Opinions
Exclusive: Sentiment analysis on Nigerian commercial banks, insurance companies, and telecommunication brands for Q1 2023
Nigeria’s commercial banking, insurance, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start…
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Interview/Opinions
Mobile marketing 2023: In-app advertising strategies for brands and agencies
In this article we speak to mobile marketing expert Steve Massaro about how in-app advertising works and why brands…
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Analysis
Marketing takeaways of 2022 Qatar World Cup
By Adetunji Faleye Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though the…
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News
Nigerian Marketing Awards proceeds to shortlisting stages
Following the close of the call for entry on Friday, September 30, 2022, the Nigerian Marketing Awards (NMA), an…
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News
Experts urge CMOs, marketers to redefine role in marketing profession
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in…
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Analysis
How marketers can optimise spend to deliver a 50% uplift in ROI
It may feel counterintuitive for marketers even to consider increasing spend in the current climate. Amid a spiralling cost-of-living…
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News
Madonna Badger, Chaka Sobhani, others join all-star jury for Gerety 2022
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, boasts…
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Features
Mastercard’s CMO on the existential threats facing marketers
Opinion By Kendra Clark 3mins read: The marketing and advertising industry is now facing a barrage of unprecedented…
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Features
The battle for market share creates new opportunities for growth
This month’s update from Ideal Insights highlights the battle for market share in managing data and customer…
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