Sports Marketing
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Live Games, 24/7 basketball programming to power new NBA App streaming platform
The National Basketball Association (NBA) (www.NBA.com) today announced a new multi-platform streaming offering and the reimagined NBA TV, which…
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Carlsberg steps up for walking footballers with heart-warming surprise
Lager brand Carlsberg has shown its support for the unsung heroes of walking football by packing out a grassroots club…
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How to figure out if your sports marketing campaign is hitting the mark
By Tunji Faleye In the fast-moving realm of sports marketing, having creative ideas is crucial, but results are what really…
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NBA Africa launches second edition of Triple-Double Startup Accelerator
NBA Africa today announced the second edition of the startup accelerator program that the league launched last year to…
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‘We provide consultancy for blue chip firms with customized sporting platforms’
Mrs Opeoluwa Adeyemo-Anjorin is a suave sports marketing and activation specialist who has organized diverse sporting tournaments and activations in…
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Unilag, Lasu, Yabatech, others for Lagos Campus Beach Soccer slated for July 26
No fewer than ten higher institutions in Lagos are expected to converge at Atican Beach, Lekki, for the annual Lagos…
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RB Leipzig to introduce virtual perimeter advertising
RB Leipzig are set to offer virtual perimeter advertising from next season (2025/26) creating new opportunities for its partners in…
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Father O’Connell Science College, GSS Karu crowned champions at 25th MILO Basketball National Finals
From left: Mr. Boladale Odunlami, Commercial Manager, Nestlé Nigeria; Mrs. Olabisi Joseph, President, Nigeria School Sports Federation (NSSF); Mrs.…
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Phoenix Athletics unveils new identity to promote youth development, sporting excellence
By Tunji Faleye Bayo Olanlege, Chief Executive Officer of Phoenix Athletics Sports Club, has announced the organisation’s rebranding initiative…
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Football sponsorship trends in 2025: What brands want
Football has always been more than just a game, but in 2025, it’s also one of the most dynamic commercial…
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