Sports Marketing
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Kun Khalifat announces partnership with Cupid Technology Limited
Kun Khalifa FC has announced partnership with Cupid Technology Limited. The partnership is committed to empowering young talent, driving innovation,…
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Onyedika joins Eintracht Frankfurt for €9m
Sleeky Super Eagles midfielder, Raphael Onyedika has moved from Club Brugge to Eintracht Frankfurt in a five-year €9m deal. Onyedika…
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NSC consolidates on partnership with Puma for Team Nigeria in Glasgow
The National Sports Commission, NSC and Puma are set to consolidate on a long term partnership and collaboration following Team…
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Afrinvest partners NPFL to drive digital transformation, revenue growth in clubs
Ike Chike, MD/CEO, Afrinvest West Africa Afrinvest has deepened its partnership with the Nigeria Premier Football League (NPFL) to drive…
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iLotBet hands over N150m house to Sokoto businessman
Digital gaming platform iLotBet today fulfilled its biggest promise yet, presenting the keys to a N150 million luxury house to…
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14th WAFCON: Africa’s Queens target high-margin win against debutants Malawi
Cup-holders Nigeria aim to kick off their defence of the Women Africa Cup of Nations title in an emphatic manner…
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AJ takes on Prenga this Saturday in Jeddah
By Tunji Faleye Two-times boxing heavyweight champion Anthony Joshua will returns to ring this Saturday, July 25, 2026. Joshua will…
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Ferran Torres extra-time strike delivers W/Cup trophy for Spain
Spain have won their second FIFA World Cup title after Ferran Torres scored in extra time to secure a…
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Stanbic IBTC hosts clients at Lagos Polo Club’s Unity Cup in England with Chief Executive, Chuma Nwokocha
As a major sponsor of Lagos Polo Club over the years, Stanbic IBTC was proud to host select clients at…
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Why MLS’s largest-ever coordinated marketing campaign isn’t really about Lionel Messi
Image credit:The drum Everyone covering Major League Soccer’s new campaign leads with Lionel Messi pulling on an Inter Miami jersey…
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