Interview/Opinions
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Dissecting the value of public relations in CEO media performance audit
By: Philip Odiakose Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management…
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Women in Public Relations: Thoughts for International Women’s Day 2023
By Elvis Eromosele Every day is public relations day. This is because the business of strategy and…
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Ethics and practice in media monitoring and intelligence
By: Philip Odiakose Media monitoring and intelligence have become increasingly important in the digital age. With the…
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Naira Redesign: Evaluating the effectiveness of CBN’s communication
By Elvis Eromosele There is a popular theory that Nigerians are resilient. The CBN naira redesign policy put that…
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10 years in media monitoring and intelligence profession: Lessons learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience…
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How not to write rebuttals
By Segun McMedal For years, I’ve suppressed my reservations over the structure, wording, and choice of words used in…
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Mobile marketing 2023: In-app advertising strategies for brands and agencies
In this article we speak to mobile marketing expert Steve Massaro about how in-app advertising works and why brands…
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How consumer goods companies can accelerate their first-party data strategy
Opinion The Covid-19 pandemic and its impact on consumer behaviours put new pressures on consumer goods companies to increase their…
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Top 6 creative advertising trends and predictions for 2023
As the world becomes increasingly connected and we continue to move towards a more digital-focused society, advertising methods used…
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AI revolution in the digital age: What the PR industry must do to win the robot race
Opinion By David Odimegwu Artificial Intelligence is here to stay as the digital era progresses. It’s surprising that public relations…
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