marketing
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News
X3M Ideas, Noah’s Ark, Insight Publicis win big at 2023 LAIF Awards
It was a night of recognition, glamour, and celebration of creative excellence at the 2023 edition of the Lagos Advertising…
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Features
Deceitful desire: Exposing how brands exploit Nigerian consumers
By Adetunji Faleye In the bustling city of Lagos, a metropolitan city of aquatic splendour, the sun rises on a…
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Interview/Opinions
Uncorking success: Crafting a winning e-commerce strategy for the Nigerian wine and spirit industry
Introduction In the vibrant tapestry of Nigeria’s Fast-Moving Consumer Goods (FMCG) landscape, the wine and spirit manufacturing, marketing, and distribution…
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Brand News
Coca-Cola credits ‘world class marketing’ as it ups growth forecast
The Coca-Cola Company has claimed initiatives aimed at “upping the bar on marketing” are paying off after raising revenue…
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Interview/Opinions
What to do when you have no budget
Achieving big things on a small budget is possible. Here are four things to consider. We are living through…
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Interview/Opinions
Exclusive: Sentiment analysis on Nigerian commercial banks, insurance companies, and telecommunication brands for Q1 2023
Nigeria’s commercial banking, insurance, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start…
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Interview/Opinions
Mobile marketing 2023: In-app advertising strategies for brands and agencies
In this article we speak to mobile marketing expert Steve Massaro about how in-app advertising works and why brands…
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Analysis
Marketing takeaways of 2022 Qatar World Cup
By Adetunji Faleye Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though the…
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News
Nigerian Marketing Awards proceeds to shortlisting stages
Following the close of the call for entry on Friday, September 30, 2022, the Nigerian Marketing Awards (NMA), an…
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News
Experts urge CMOs, marketers to redefine role in marketing profession
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in…
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