Sports Marketing
-
Phoenix Athletics unveils new identity to promote youth development, sporting excellence
By Tunji Faleye Bayo Olanlege, Chief Executive Officer of Phoenix Athletics Sports Club, has announced the organisation’s rebranding initiative…
Read More » -
Football sponsorship trends in 2025: What brands want
Football has always been more than just a game, but in 2025, it’s also one of the most dynamic commercial…
Read More » -
Knight Frank Nigeria marks 60 years with golf tournament, grand gala celebration
Knight Frank Nigeria, a leading global real estate consultancy, recently commemorated its 60th anniversary with a series of exclusive events,…
Read More » -
Morocco, UK forge strategic partnership ahead of 2030 FIFA World Cup
In a move that reinforces their growing diplomatic and economic ties, Morocco and the United Kingdom have signed a strategic…
Read More » -
Stanbic IBTC champions community dev’t through continued partnership with Lagos Polo Club
L-R: Abayomi Makinde, Head, Finance, Corporate & Investment Banking, Stanbic IBTC; Biodun Olorunnisola, Head, Non-Financial Risk, Stanbic IBTC; Muyiwa Oni,…
Read More » -
Game On: FirstBank, EStars partner to launch esports education programmes for Nigerian youth
FirstBank has teamed up with EStars Education Africa Limited to pioneer a new era of esports education in Nigeria,…
Read More » -
Union Bank’s Edu360 Initiative fuels future stars at Greensprings Football Academy
L-R: Bukola Ayeni, Lead External Communications, Union Bank of Nigeria; West Bromwich Albion Football Club coaches; Mrs Lai Koiki, Founder and CEO,…
Read More » -
Castle Lite ignites ‘Lite Side of the Court’ with NBA partnership
Castle Lite, a flagship premium beer brand of International Breweries PLC (IBPLC), a proud member of AB-InBev, the world’s…
Read More » -
BetKing rebrands as BetQueen to celebrate International Women’s Day
In celebration of International Women’s Day, BetKing, Nigeria’s leading sports betting platform, is making a bold statement by temporarily rebranding…
Read More » -
BetKing celebrates 7th anniversary with massive rewards for customers
BetKing, Nigeria’s leading betting platform, is celebrating seven years of delivering world-class gaming experiences, transforming lives, and creating countless…
Read More »