Sports Marketing
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Adidas ups marketing investment 10% as revenues surge
On a mission to rebuild brand strength and “momentum” under CEO Bjørn Gulden, Adidas ramped up its marketing spend by…
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Fidelity Bank boosts gymnastics dev’t with Gymfest Championship 2.0 Sponsorship
L-R: Head Coach, Tee Tumblers Gymnastics Club & Lagos State Gymnastics Club, Patrick Umoh; CEO, Tee Tumblers Gymnastics Club and…
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Live Games, 24/7 basketball programming to power new NBA App streaming platform
The National Basketball Association (NBA) (www.NBA.com) today announced a new multi-platform streaming offering and the reimagined NBA TV, which…
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Carlsberg steps up for walking footballers with heart-warming surprise
Lager brand Carlsberg has shown its support for the unsung heroes of walking football by packing out a grassroots club…
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How to figure out if your sports marketing campaign is hitting the mark
By Tunji Faleye In the fast-moving realm of sports marketing, having creative ideas is crucial, but results are what really…
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NBA Africa launches second edition of Triple-Double Startup Accelerator
NBA Africa today announced the second edition of the startup accelerator program that the league launched last year to…
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‘We provide consultancy for blue chip firms with customized sporting platforms’
Mrs Opeoluwa Adeyemo-Anjorin is a suave sports marketing and activation specialist who has organized diverse sporting tournaments and activations in…
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Unilag, Lasu, Yabatech, others for Lagos Campus Beach Soccer slated for July 26
No fewer than ten higher institutions in Lagos are expected to converge at Atican Beach, Lekki, for the annual Lagos…
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RB Leipzig to introduce virtual perimeter advertising
RB Leipzig are set to offer virtual perimeter advertising from next season (2025/26) creating new opportunities for its partners in…
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Father O’Connell Science College, GSS Karu crowned champions at 25th MILO Basketball National Finals
From left: Mr. Boladale Odunlami, Commercial Manager, Nestlé Nigeria; Mrs. Olabisi Joseph, President, Nigeria School Sports Federation (NSSF); Mrs.…
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