Sports Marketing
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Orange MEA, CAF sign landmark agreement for mobile broadcast
Orange MiddleEast and Africa (OMEA) and the Confederation of African Football (CAF) announce the signing of a landmark agreement granting…
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SBI Media drives TECNO’s landmark CSR football pitch projects across Lagos communities
SBI Media, a leading advertising and marketing communications agency, has once again demonstrated its capacity to deliver high-impact, purpose-driven…
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TECNO brings immersive fan experience to AFCON 2025
Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco…
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Momoh, Auwal, Abubakar others shine at Cycling Kano 2025
L-R: Bamidele Adeleye, Managing Director, BrandEscort Communications; Jacob Ishaku, Silver Medal Winner, Professional Category; Isa Momoh, Gold Metal Winner; Alhaji…
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Kano Governor unveils Cycling Kano 2025 jersey ahead of Saturday’s event
R-L: Kano State Governor, His Excellency, Engr. Abba Kabir Yusuf and Senior Special Adviser to the Governor on Sports and…
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Wema Bank emerges overall winner, fourth time at Nigeria Bankers Game 2025
Wema Bank, Nigeria’s most innovative bank and the pioneer of Africa’s first fully digital bank, ALAT, has reaffirmed its dominance…
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Turkish Airlines World Golf Cup grand final successfully concluded in Antalya
Organized by Turkish Airlines, the airline that flies to more countries than any other, the Grand Final of the…
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MLS games to air on Apple TV in 2026
Major League Soccer is set for a major shift beginning in 2026, as all league matches will transition to Apple…
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Ligue 1 media rights decline forces clubs to strategise
Paris Saint-Germain’s chief revenue officer, Richard Heaselgrave, has acknowledged that the steady decline in Ligue 1’s domestic broadcast earnings poses…
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AB InBev to become global beer partner for UEFA men’s club competitions
UC3, the joint venture formed by UEFA and the European Club Association (ECA) to oversee the marketing, sales and…
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