Analysis
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Is this the end of USSD banking in Nigeria?
By Elvis Eromosele For years, USSD (Unstructured Supplementary Service Data) banking in Nigeria has been a lifeline for millions of…
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5 important things the new marketing director of Nigerian Breweries must do
By Ikem Okuhu Since the news of the appointment of Sarah Agha as Marketing Director for Nigerian Breweries, the media…
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The puzzle of Nigerian corporate prosperity in harsh economic times
By Elvis Eromosele In the first quarter of 2025, a curious paradox is playing out across Nigeria’s economic landscape.…
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Who is afraid of Fidelity Bank?
By Udeme Etukeyen Leading up to the recent superlative annual reports showcasing one of the most significant growth experienced…
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Why Fidelity Bank is too big to fail
Several media platforms have gone to town with the news of the Supreme Court ruling on a dispute between the…
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Maximizing your marketing to draw, capture and activate attention
The world is saturated with ads, and not even a variety of ads but the same ads over and over.…
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United by interest, separated by the clock’s tick-tock, Airtel Africa leaves Ogilvy Africa
“After nearly 15 years of working together and building the brand across the continent, Ogilvy Africa and Airtel Africa…
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Report: 41.5% of users leverage ChatGPT primarily for learning
ChatGPT Android app surged to the top of Google Play’s non-game downloads in March 2025. While the rise was…
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The myth of reflective electricity pricing in Nigeria
By Elvis Eromosele In Nigeria, few issues stir as much raw emotion as the price and quality of electricity.…
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A data-driven media intelligence report of GTBank and the VDM
A media intelligence report released by Lagos-based independent consultancy, P+ Measurement Services, has revealed significant reputational pressure on Guaranty Trust…
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