Analysis
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From headlines to bottom line: What drives positive and negative brand narratives in Nigeria’s media
Nigeria’s Q3 2025 Media Sentiment Analysis: Reputation as the new currency of trust As Nigeria’s media environment continues to…
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Still a human’s game: The jobs AI won’t take over
Securing the second spot, medical and health services managers require over 89.9 percent direct public engagement, emphasizing the essential human…
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WAEC’s new subject combination is confusion masquerading as reform
By Elvis Eromosele The West African Examinations Council (WAEC) has once again stirred public outcry, this time over its newly…
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Nigeria’s banking woes: How one South African bank outvalues an entire industry
It is a sobering reality that one South African bank, Standard Bank Group, has a market capitalisation of roughly ZAR…
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Analysis: Why the Sustainable Finance Summit 2.0 matters for Nigeria and beyond
By Tunji Faleye The announcement of the Sustainable Finance Summit 2.0 by Stanbic IBTC Holdings and the Lagos Business…
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Global comparison with UAE’s media law shows Nigeria’s ARCON Act as progressive
A new independent cross-jurisdictional analysis has positioned Nigeria’s Advertising Regulatory Council of Nigeria (ARCON) Act 2022 as a forward-looking…
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T2 emerges from 9mobile’s ashes: Inside the telecom shake-up aiming to redefine Nigeria’s digital future
By Tunji Faleye For years, 9mobile struggled to hold its ground in Nigeria’s crowded telecom arena. Now, under the bold…
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The $200 billion quest for reliable electricity
By Elvis Eromosele Nigeria is an energy starved nation. Imagine a country in the 21st century with over 200 million…
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From Jaguar, Hyundai to Twitter X: Business branding decisions that backfired
A bold rebrand can breathe new life into a business, helping it stay relevant in a fast-changing market. But…
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97% of agencies struggle with budget, deadlines, innovation — PMI Survey
A recent survey by the Project Management Institute (PMI) has revealed that nearly all creative agencies are grappling with significant…
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