Analysis
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P+ Measurement Services releases 2025 industry media reputation report
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing that corporate…
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What naira’s stability means for brands
Analysis by Tunji Faleye The naira’s steady rise at the beginning of the year brings significant implications for businesses and…
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Top economic signals to watch in 2026
Global economic growth, estimated at 3.20% in 2025, was slightly below 3.30% in 2024. This was because of lingering trade…
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Managing faith-sensitive backlash: A crisis-led brand response to Ini Edo’s ‘A Very Dirty Christmas’ movie
By Tunji Faleye The recent uproar over Ini Edo’s new movie, ‘A Very Dirty Christmas,’ especially from parts of…
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ARCON vs OYSAA: A test of federal authority and the limits of state control in advertising industry
Analysis by Tunji Faleye The recent warning from the Advertising Regulatory Council of Nigeria (ARCON) to the Oyo State…
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Why Alpha Morgan Bank’s Sango Ota branch matters for its expansion plans
Analysis by Tunji Faleye Alpha Morgan Bank’s choice to open a branch in Sango Ota isn’t just another step in…
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MultiChoice’s exit from JSE Signals new era for Africa’s Pay-TV
When the trading floor falls silent on the Johannesburg Stock Exchange (JSE) this Wednesday, it will represent more than the…
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Managing communication and confrontation: Wike, Yerima’s case study
By Tunji Faleye Let’s take a trip back to November 11, 2025, when Minister Wike and his team found…
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Sachet Alcohol Ban: A tough policy aimed at saving lives
By Tunji Faleye Starting in December, Nigeria’s streets, kiosks, and ‘motor parks’ are set to undergo a noticeable change—this isn’t…
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From headlines to bottom line: What drives positive and negative brand narratives in Nigeria’s media
Nigeria’s Q3 2025 Media Sentiment Analysis: Reputation as the new currency of trust As Nigeria’s media environment continues to…
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