Analysis
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Coca-Cola’s FIFA W/Cup Campaign: “Bubbling Up”, “Uncanned Emotions”: The critique
By Tunji Faleye Coca-Cola’s latest campaign for the FIFA World Cup is a perfect example of how the brand…
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The Nigerian bearish beer market why young people are said to be avoiding beer
X3M Ideas, easily Nigeria’s fastest-growing marketing communications agency, through its research arm, X3M Intelligence, recently released a report on the…
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Simba Planet’s “Small Hand, Big Impact” Happy Children’s Day advert
By Tunji Faleye “Small Hand, Big Impact” is a short, emotionally driven Children’s Day line that leans heavily on symbolism.…
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Stewardship, not seizure: What the Union Bank case is really about
There is a particular genre of financial commentary that mistakes legal process for a factual verdict. A court delivers a…
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Football, business and Nigerian politics: Lessons from Arsenal’s EPL triumph
By Ike Chioke The sight of jubilant Arsenal supporters pouring into the streets of North London after the Gunners…
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Nigeria’s petrol import fight puts pump prices, supply security back in focus
EBC Financial Group (EBC) notes that Nigeria’s petrol-import dispute has become a test of pump-price stability and supply security as…
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FinTech won the transaction. Banks must win the relationship.
By Jumoke Adejumobi-Owodunni There is a conversation happening in boardrooms across Lagos, Nairobi, Accra, and Johannesburg. It goes something like…
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Fixing the real problem with Nigeria’s SIM recycling system
By Elvis Eromosele Nigeria’s push to strengthen digital trust has taken a new turn as the House of Representatives urges…
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Guinness Nigeria’s Good Friday advert: A perfect sensitivity
By Tunji Faleye The Guinness Nigeria’s Good Friday advert is a commendable effort at engaging with cultural celebrations, showcasing a…
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An open letter to the president: ARCON activities unconstitutional without set up of council
Your Excellency, Mr President, We write first to commend and appreciate your continued efforts to stabilise Nigeria’s economy, reform public…
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