Analysis
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Oga Sabinus might successfully use peak to milk gala, and you can’t blame him!
By Ikem Okuhu If there is one thing that will stand between advertisers and success in this digital era,…
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Edible oils: They are not all created equal
You probably have used edible oil in lots of your homemade meals. But have you ever paused and wondered…
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Imposition of N10 per litre excise duty on Coke, Fanta, others
Analysis By Adetunji Faleye Recently, the Federal Government imposed an excise duty of N10 per litre on all…
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4 trends marketers should watch for in a post-quarantine world
2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. From the…
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How low income will affect consumers’ purchasing power during Yuletide
By Adetunji Faleye Yuletide is a period of festivities where consumers derive joy in purchasing items for the upkeep…
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Planning direct-to-consumer sales in 2022: Examples from Festival of Marketing virtual roundtable
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping…
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Why Gen Zs in Nigeria will appreciate the cultural narrative of Coca-Cola’s Real Magic philosophy
Analysis 2mins read: Coca-Cola’s new philosophy, Real Magic, focuses on shifting our perspective, nudging us to view life…
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Digital advertising headwinds to fuel the takeoff of connected TV
3mins read: By John Hamilton While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes…
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Consumers have more positive experience when shopping online – NielsenIQ
2mins read: Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.…
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