Analysis
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Why the proposed soft drinks levy has put jobs, investment and public health in conflict
Nigeria’s proposed overhaul of the tax on sugar-sweetened beverages is facing resistance from manufacturers and labour unions, as concerns grow…
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What Nigeria’s growth forecast raised to 4.2% by IMF means for citizens, economy
By Tunji Faleye The International Monetary Fund‘s recent decision to push up Nigeria’s economic growth forecast for 2026 to 4.2…
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Nigeria’s SMEs: Resilient, essential and in need of the right partners
By Aderonke Oluwadare Nigeria’s micro, small and medium sized enterprises remain central to the country’s economic growth, employment and household…
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Checkers Custard “Na My Comfort” Campaign: Strategy, messaging and impact
By Tunji Faleye Checkers‘ latest television ad, “Checkers Na My Comfort,” is a brilliant move. It’s straightforward and resonates well…
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What the world’s best whisky brands are getting right in Nigeria
Nigeria’s relationship with premium whisky is changing. More consumers are looking beyond familiar labels, choosing instead to understand the craftsmanship,…
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The science of public relations delivered by Phillip Odiakose in nine chapters of flowing prose
By Ikem Okuhu The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation, authored by Phillip Odiakose comes…
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Is the NYSC reform another uniform makeover?
By Elvis Eromosele In a country where “national service” has too often translated into national sacrifice, the Federal Government has…
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Kantar research reveals gap between creator engagement and brand performance
Brands relying on social media engagement as the primary measure of creator marketing success may be overlooking what truly drives…
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Is the era of the POS operator coming to an end?
By Elvis Eromosele Step outside your home in Lagos, Kano, or Port Harcourt, and walk twenty meters. Under a frayed…
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What every brand, tourism board and communications leader can learn from Ojude Oba 2026
The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as…
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