Analysis
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Navigating the digital frontier: MediaConsortium Conference 2023 Explores the Consumer Journey
Elvis Eromosele Introduction The consumer is the nucleus of all production and marketing activities. It is therefore important for…
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The rise of retail arbitrage in Nigeria: Potential economic game changer
By Elvis Eromosele Nigeria is in dire straits, nearly everything is currently dodged by controversies. The 2023 presidential…
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Netflix, Leadway, MTN Nigeria lead sectors as the top media performers in Q2, 2023
The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve. P+ Measurement…
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Why Automated Dashboard is falling short in PR Measurement
By: Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and…
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New Neobank, Sofri saving Nigerians from failed banking transactions since cashless policy
Since the aftermath effect of the cashless policy, Nigerians have had a terrible time experiencing successful banking transactions made through…
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Be my Val: Are MTN-Airtel deeply in love?
Analysis Adetunji Faleye Love was undoubtedly in the air yesterday (February 14) when people the world over celebrated Valentine’s Day.…
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How consumer goods companies can accelerate their first-party data strategy
The Covid-19 pandemic and its impact on consumer behaviors put new pressures on consumer goods companies to increase their…
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How brands can meet consumers’ expectations in 2023
By Adetunji Faleye Brands and consumers today have a complex relationship. Consumers have access to a wide range of…
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Marketing takeaways of 2022 Qatar World Cup
By Adetunji Faleye Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though the…
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5 public relations trends to watch out for in 2023
By Elvis Eromosele Every end of year, we look forward to the new year with expectations. We expect the…
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