AXA Mansard’s customer-first strategy earns top honour at Marketing Edge Awards
AXA Mansard Insurance Plc has received the Outstanding Customer-Centric Insurance Company of the Year award at the Marketing Edge Awards, bringing attention to its customer-focused business strategy and efforts to improve the insurance experience for Nigerians.
The recognition highlights the growing importance of customer experience, trust and product relevance in Nigeria’s insurance market, where insurers are increasingly challenged to make their offerings more accessible, responsive and valuable to policyholders.
For AXA Mansard, the award reflects an approach that places customer needs at the centre of product development, service delivery and organisational decision-making.
The company’s Chief Executive Officer, Kunle Ahmed, said the recognition reinforced the need for insurance businesses to build their operations around customers rather than focus solely on selling products.
He explained that genuine customer-centricity requires insurers to understand the expectations of policyholders, develop solutions that address their needs and create an organisational culture in which every employee takes responsibility for customer satisfaction.
“Being customer-centric means more than providing good service. It means understanding our customers, designing solutions that respond to their needs and building a culture where every employee recognises their responsibility to put the customer first.
“At AXA Mansard, Customer First is one of our core values, and it guides how we think, how we work and how we deliver on our promise to protect what matters to our customers,” Ahmed said.
He noted that although the award represents an important milestone, the company considers maintaining customer confidence and consistently delivering value more important than the recognition itself.
According to him, AXA Mansard will continue to focus on making insurance more relevant to Nigerians through products and customer experiences that address their changing protection needs.
Ahmed added that putting customers at the heart of business decisions would contribute not only to the company’s growth but also to building stronger public confidence in the wider insurance industry.
Also commenting on the recognition, the Chief Marketing Officer of AXA Mansard Insurance Plc, Adebola Surakat, described the award as an acknowledgement of the collective efforts of employees to improve the company’s relationship with customers.
She expressed appreciation to Marketing Edge for recognising the insurer’s commitment to delivering positive customer experiences.
“We are delighted to receive this recognition and grateful to Marketing Edge for celebrating our efforts. This award belongs to the people across AXA Mansard who work every day to ensure that our customers have a positive experience with us.
“From the teams developing our products to those engaging directly with customers, it reflects a collective effort to serve better. We celebrate this milestone while remaining committed to raising the bar in how we meet our customers’ needs,” she said.
The Marketing Edge Awards, organised by Nigerian marketing communications publication Marketing Edge, recognises outstanding contributions and achievements across advertising, marketing, brand communications and related industries.
AXA Mansard said the latest recognition aligns with its corporate purpose of “Acting for human progress by protecting what matters.”
The insurer added that it would sustain its efforts to understand policyholders better, develop relevant insurance and protection solutions, and strengthen the adoption of its Customer First value across the organisation.
As competition and expectations around service quality continue to evolve, the company said its priority remains delivering insurance solutions and experiences that create meaningful value for individuals, families and businesses.
