Mizar Energies earns BJAN recognition for consumer value and business transparency

Left: Richard Arokoyo- Head of Commercial & Operations , Mizar Eridanus Energy Limited, Joshua Ajayi, Publisher/CEO, Brand Communicator and Awesome Communications Limited.

Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has been honoured with the Award for Excellence in Consumer Value and Transparency at the 2026 Annual Brands and Marketing Conference and Awards organised by the Brand Journalists Association of Nigeria (BJAN), in recognition of its commitment to consumer value, transparency, product quality and operational excellence in Nigeria’s downstream petroleum sector.

The award was presented at the conference held on Friday, November 6, 2026, in Lagos, which brought together leading marketing communications professionals, brand custodians, business executives, industry analysts and other stakeholders to examine emerging trends shaping Nigeria’s marketing and business landscape.

The conference, themed “Advertising in Nigeria & AI: Who Needs Creative Agencies Anyways?”, featured renowned advertising practitioner and Group Chief Executive Officer of Prima Garnet Africa, Mr. ’Lolu Akinwunmi, as keynote speaker.

Mizar Energies’ recognition comes barely a month after the company formally entered Nigeria’s petroleum retail market with the launch of its first filling station along the Lagos–Badagry Expressway, marking a significant milestone in its strategic expansion from petroleum sourcing and distribution into direct retail operations.

Reacting to the recognition, Richard Arokoyo, Head of Commercial and Operations, Mizar Eridanus Energy Limited, expressed appreciation to BJAN, describing the award as an important endorsement of the company’s commitment to delivering measurable value and maintaining transparent business practices.

“We’re honored by this recognition from BJAN, especially this early in our retail journey,” Arokoyo said.

He explained that the company’s entry into direct retail was built on more than 15 years of experience supplying petroleum products to businesses across several sectors of the Nigerian economy, including logistics, energy, pharmaceuticals, manufacturing and food.

According to him, years of serving corporate customers have reinforced the importance of accuracy, reliability and transparency in petroleum supply, principles the company is now extending to everyday motorists.

“For over 15 years, we’ve supplied fuel to businesses across a wide range of industries, from logistics and energy to pharmaceuticals, manufacturing, and food, and that experience shaped how we operate. Business customers don’t give you credit for good intentions. They check the numbers, and they stay only if every litre is delivered as promised and every price is clear. That’s the standard we’ve worked to, and it’s the only way we know how to work,” he stated.

Arokoyo emphasised that the company’s retail expansion was driven by the conviction that individual motorists deserve the same level of accountability and service standards traditionally demanded by corporate customers.

“Bringing it to everyday motorists is something we’re glad to do. Whether you’re filling a company fleet or your own car on the way to work, you should drive away knowing you got exactly what you paid for,” he added.

He further dedicated the recognition to the company’s workforce and host communities, stressing that the award would serve as motivation to sustain its operating standards as the business expands.

“We thank BJAN for the recognition, and we share it with our teams and the communities that have welcomed us. Our job now is to keep earning it, one fill-up at a time,” Arokoyo said.

The recognition underscores Mizar Energies’ consumer-focused business proposition, which is anchored on three fundamental commitments: accurate fuel measurement, verified product quality and dependable stock availability, supported by the company’s established petroleum sourcing, storage, distribution and logistics capabilities.

With consumer concerns over inaccurate dispensing, inconsistent petroleum product quality and unpredictable fuel availability remaining important challenges in Nigeria’s downstream sector, Mizar Energies has introduced operational measures designed to strengthen transparency and protect customers at the point of purchase.

The company’s inaugural retail station, located at Km 45, Agogo Igbala, along the Lagos–Badagry Expressway, serves private motorists, commercial transport operators, logistics companies and long-distance travellers along one of Lagos State’s major transportation and trade corridors.

The facility dispenses Premium Motor Spirit (PMS) and Automotive Gas Oil (AGO), with quality assurance procedures designed to ensure that customers receive petroleum products that meet established standards.

According to the company, dispensing pumps are calibrated and sealed in accordance with the requirements of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), with quarterly verification procedures to maintain measurement accuracy.

Similarly, petroleum products received at the station undergo quality checks against supplier certificates before being approved for sale, while established sourcing relationships and logistics infrastructure support consistent stock availability.

The company also maintains clearly displayed pump prices, customer-focused service procedures and safety measures intended to promote accountability and improve the overall retail experience.

These measures reflect Mizar Energies’ determination to address some of the persistent concerns affecting consumer confidence in Nigeria’s petroleum retail market, particularly short-dispensing, product adulteration and supply disruptions.

Speaking on the company’s retail philosophy, Benjamin Ekwerelam, Group Chief Executive Officer, Mizar Eridanus Holdings Limited, reiterated the importance of transparency and operational consistency in building lasting customer relationships.

“What you pay for is exactly what you get — a litre from us is a litre, accurately measured and properly tested, every time. That is the standard this group is built on, and it is the standard we are carrying into every Mizar Energies outlet we open,” Ekwerelam stated.

Beyond product quality and accurate dispensing, Mizar Energies is leveraging its established logistics infrastructure and petroleum sourcing relationships to strengthen inventory management, minimise supply disruptions and improve service reliability.

The company’s entry into direct retail represents a strategic extension of its existing midstream and downstream operations, enabling it to integrate petroleum sourcing, trading, storage, distribution and consumer retail into a more coordinated value chain.

Looking ahead, Mizar Energies plans to expand its retail footprint progressively, with additional outlets expected along major trade and commuter routes, beginning with Lagos and the South-West before extending to other commercially strategic locations across Nigeria.

The expansion strategy will be guided by operational efficiency, commercially viable locations and the company’s commitment to maintaining consistent standards of quality, transparency and customer service across its growing network.

Meanwhile, delivering the keynote address at the BJAN conference, Mr. ’Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, challenged advertising agencies and marketing communications professionals to continually reinvent themselves and demonstrate measurable value as artificial intelligence transforms the industry.

Akinwunmi, who has spent more than four decades in advertising, observed that technological advancements, particularly AI, were fundamentally reshaping the relationship between brands, consumers and marketing communications agencies.

He explained that AI-powered applications could now perform several functions traditionally associated with advertising agencies, including consumer research, creative development, copywriting, strategic analysis and content production.

According to him, these developments require agencies to move beyond routine creative production and demonstrate their relevance through strategic thinking, consumer understanding, professional judgment and measurable business outcomes.

“The future belongs not necessarily to agencies that produce more communication, but to those that demonstrate a greater capacity to solve problems and build brands,” Akinwunmi stated.

He emphasised that neither clients nor consumers owed advertising agencies continued relevance, stressing that organisations must consistently create meaningful value to maintain their position in an increasingly competitive and technology-driven marketplace.

His remarks reinforced the importance of consumer understanding, accountability, innovation and value creation in building sustainable brands, principles that also resonate with Mizar Energies’ emphasis on transparency and customer confidence.

For Mizar Energies, the BJAN award represents an early milestone in its retail journey and an opportunity to reinforce the standards developed through more than 15 years of serving business customers across multiple industries.

As competition intensifies in Nigeria’s deregulated downstream petroleum market, the company believes that product integrity, accurate dispensing, dependable supply and transparent customer engagement will remain essential to building consumer loyalty and sustaining long-term business growth.

With its nationwide expansion plans taking shape, Mizar Energies says it remains committed to strengthening operational standards, delivering measurable consumer value and ensuring that the trust associated with its corporate supply business is reflected in every retail transaction.

The recognition, according to the company, reinforces its determination to build a sustainable, customer-focused petroleum retail network where reliability, transparency and service excellence remain central to its operations.

About Mizar Energies

Mizar Energies is the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), operating in Nigeria’s downstream petroleum sector.

Backed by more than 15 years of experience in petroleum product supply to businesses across industries including logistics, energy, pharmaceuticals, manufacturing and food, the company is extending its operational expertise into direct consumer retail.

Mizar Energies is focused on providing motorists, businesses and estates with dependable access to quality petroleum products through a planned network of retail service stations.

Built on the principles of accurate dispensing, verified product quality, transparent pricing and reliable supply, the brand leverages Mizar Eridanus Energy Limited’s established sourcing, trading, storage and logistics capabilities to deliver consistent value to customers.

Through its expanding retail operations, Mizar Energies aims to promote consumer confidence, operational excellence and sustainable growth in Nigeria’s downstream petroleum industry.

What’s your opinion on this story?