By Adetunji Faleye
Leading carbonated soft drink manufacturer, Coca-Cola Nigeria Plc has announced the appointment of Bunmi Adeniba as the marketing director to oversee marketing activities of the company.
Prior to her current appointment, Adeniba, the Acting President of Advertisers Association of Nigeria (ADVAN), was the Marketing Director of Unilever Nigeria. She is also the Vice-President of the World Federation of Advertisers (WFA). The WFA Executive Committee brings together senior marketers and public affairs executives to reflect the dual mission of helping marketers be more effective and efficient in terms of their marketing spend, while helping brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.
She has worked in several other FMCG companies in her career trajectory. She is a customer-focused professional with broad-spectrum, cross-functional work experience spanning brand building, new products and category development, supply chain/quality management and quality systems set up.
She is an authority in the marketplace with demonstrated great values of leadership, grit, resilience, excellence, empathy and progress.
She is an experienced marketing professional and commercial operator with a strong bias for using consumer insights and her understanding of an end-to-end manufacturing process to harness value for multiple stakeholders.
