public relations
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Interview/Opinions
Shaping the PR landscape in Nigeria: Trends and insights for 2024
Opinion The global public relations (PR) market experienced substantial growth in 2023, reaching approximately 107 billion U.S. dollars, a…
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Interview/Opinions
Mastering the art of pitching media monitoring and intelligence to clients: A guide for PR agencies
By: Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining…
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Features
Effective marketing strategies for financial services in an ever-changing landscape
By Adetunji Faleye In the fast-evolving realm of the financial industry, the adoption of adaptable and innovative marketing strategies…
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News
How BHM emerged most awarded Nigerian agency at The 2023 SABRE Awards Africa
L-R: Dr Omoniyi Ibietan, Head of Media, Nigerian Communications Commission; Lakinbofa Goodluck, PR Manager, MTN Nigeria; Njideka Akabogu, Regional…
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News
Indigo emerges winner of 2023 Sabre Awards Africa
Nigeria’s leading full-service public relations and event management consultancy firm, Integrated Indigo Limited, has emerged as one of…
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Interview/Opinions
Importance of PR measurement and evaluation: Understanding the impact of your efforts
Opinion By: Gift Okafor Public relations (PR) is a critical component of any organization’s success. A well-executed PR strategy can…
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Analysis
Why Automated Dashboard is falling short in PR Measurement
By: Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and…
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Interview/Opinions
Dissecting the value of public relations in CEO media performance audit
By: Philip Odiakose Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management…
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Interview/Opinions
Women in Public Relations: Thoughts for International Women’s Day 2023
By Elvis Eromosele Every day is public relations day. This is because the business of strategy and…
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Interview/Opinions
10 years in media monitoring and intelligence profession: Lessons learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience…
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