public relations
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Business Review/Articles
“Are PR agencies playing judge and jury? The risk your brand can’t afford”
By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a…
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News
Stakeholders should strategically align communication goals with climate actions – Afe
Seplat Energy Plc, a leading indigenous energy company in Nigeria, has once again reinforced its commitment to sustainability and climate…
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News
Edward Israel-Ayide among 2024 50 influential PR professionals
Edward Israel-Ayide, Founder of the Lagos-based public relations agency Carpe Diem Solutions, has been recognised as one of 50…
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Analysis
Are PR agencies hiding the full picture? the case for independent media assessment
By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building,…
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Interview/Opinions
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value…
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News
20 honourees clinch National Spokespersons Awards 2024
L-R: Managing Director, Image Merchants Promotion Limited, Yushau Shuaib, President and Chairman of Council Governing, Nigerian Institute of Public…
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Banking
Olakunle Aderinokun assumes role of Access Bank’s head of media/public relations
After the demise of the former Media head at Access Bank last December 17th 2023, Abdul Kolawole Imoyo. Another fine…
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Interview/Opinions
The role of evangelism and education in fostering a healthy pr measurement culture
Opinion By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience,…
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Interview/Opinions
Building Synergy: How public relations and journalism can work in harmony for client success
Public relations (PR) and journalism are two sides of the same coin in the world of media and communication.…
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Sports Marketing
Elevating sports brands: The power of public relations in repositioning
By Adetunji Faleye In the ever-evolving landscape of sports, where perception is as crucial as performance, public relations emerges…
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