Consumer
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Brand News
Nestlé introduces Nescafé Malty
Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt in the NESCAFÉ 3in1coffee options which…
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Brand News
Top five consumer trends for 2022
The year 2022 has been described by many as a year full of promises and high expectations. Though, the…
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Analysis
How low income will affect consumers’ purchasing power during Yuletide
By Adetunji Faleye Yuletide is a period of festivities where consumers derive joy in purchasing items for the upkeep…
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Analysis
Planning direct-to-consumer sales in 2022: Examples from Festival of Marketing virtual roundtable
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping…
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Analysis
Consumers have more positive experience when shopping online – NielsenIQ
2mins read: Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.…
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