Consumer
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News
Omobolanle Victor-Laniyan, Uwadoka, Oloruntoba to speak at BJAN’s 2025 Consumer Rights Day celebration
Renowned sustainability expert, Omobolanle Victor-Laniyan, CEO, Kratos Sustainability Consults, will deliver the keynote address at the 2025 World Consumer Rights…
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Features
How to leverage AI to retain customers and grow more effectively
Leading brands across industries are leveraging AI to fill in the gaps of their consumer understanding and build more effective…
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Campaigns
Advertising budgets to fund free education through ADfunding initiative
In today’s fast-paced media landscape, companies continuously seek innovative ways to capture consumer attention through advertisements across various platforms. However,…
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News
The Consumers Value Awards is strengthening consumer’s voice
By Elvis Eromosele Production ultimately culminates with the consumer. The primary objective of all economic activities is to deliver…
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News
Inflation rate rose to 34.19% in June 2024
In June 2024, the headline inflation rate climbed to 34.19%, up from 33.95% in May 2024. This reflects an…
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News
BJAN to commemorate 2024 Consumer Rights Day with AI workshop
Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will…
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Features
Deceitful desire: Exposing how brands exploit Nigerian consumers
By Adetunji Faleye In the bustling city of Lagos, a metropolitan city of aquatic splendour, the sun rises on a…
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Brand News
PrimePay disburses over 1000 loans in six months of operations, secures FCCPC approval
Prime Avis Investment Services Limited also known as “PrimePay”, a digital lending company, has announced that it has successfully disbursed…
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Brand News
Nestlé introduces Nescafé Malty
Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt in the NESCAFÉ 3in1coffee options which…
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Brand News
Top five consumer trends for 2022
The year 2022 has been described by many as a year full of promises and high expectations. Though, the…
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