campaign
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Analysis
Catch the drip: Sprite’s new look in a challenging market
Analysis By Tunji Faleye In a country where pressure and its accompanying heat are prevalent, nothing could be more…
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Campaigns
Loeries unveils 2024 campaign
The Loeries has unveiled its 2024 campaign which was created by award-winning agency The Odd Number. The campaign theme…
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Sports Marketing
‘Let’s Do It Again’ team praises Super Eagles, thanks Nigerians
Organizers of the ‘Let’s Do It Again’ campaign that mobilized and galvanized Nigerians from all walks of life to…
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Campaigns
Sabi Chef final contest scheduled for Dec 8
Sabi Chef is gearing up for its final contest on December 8, 2023, marking the culmination of a street…
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Campaigns
Home is where the heart is in LG’S latest campaign, “Life’s Good When You Get More Love”
LG Electronics (LG) has launched a new campaign of short videos titled Life’s Good When You Get More Love –…
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Brand News
Domino’s shifts marketing focus to price as it ramps up investment
Domino’s plans to ramp up marketing investment by around 45% in the second half of 2022, as it shifts…
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Brand News
Coca-Cola Nigeria announces new campaign for 70th anniversary
3mins read: Leading beverage company Coca-Cola has announced the launch of a new campaign, in celebration of its 70th…
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Features
It’s influencing media plans’: The supply chain headaches for big Christmas advertisers
By Jennifer Faull 4mins read: Major retailers are rethinking their Christmas advertising plans amid warnings that the driver shortage and…
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