campaign
-
Analysis
Coca-Cola’s FIFA W/Cup Campaign: “Bubbling Up”, “Uncanned Emotions”: The critique
By Tunji Faleye Coca-Cola’s latest campaign for the FIFA World Cup is a perfect example of how the brand…
Read More » -
News
APO Group wins gold at 2026 SABRE Awards
APO Group, the pan-African communications consultancy integrating advisory, execution, and proprietary news distribution, has won gold in the Northern Africa…
Read More » -
Uncategorized
GAMSU launches Ideal School Campaign to demonstrate model of excellence in public education
The Gamaliel & Susan Onosode Foundation (GAMSU) has officially launched the 2026 edition of its Ideal School Campaign, an initiative…
Read More » -
News
All ideas can write history. The criteria is creativity.
(The print campaign depicts a pen with a head of a diamond, in reference to the pen of Frances Gerety…
Read More » -
Sports Marketing
BetKing celebrates 7th anniversary with massive rewards for customers
BetKing, Nigeria’s leading betting platform, is celebrating seven years of delivering world-class gaming experiences, transforming lives, and creating countless…
Read More » -
Sports Marketing
Bet9ja shares ₦1bn in rewards to loyal customers
Bet9ja recently concluded its groundbreaking ₦1 Billion Xmas Countdown campaign, a festive initiative designed to reward customer loyalty during…
Read More » -
Campaigns
Beer Sectoral Group, FRSC warn drivers on dangers of drunk driving
L-R: Executive Officer, Food, Beverage and Tobacco, Manufacturers Association of Nigeria (MAN), Elizabeth Lawal; Corporate Affairs and Regulatory Director, International…
Read More » -
Interview/Opinions
Why Kamala Harris lost and how Donald Trump won: A deep analysis of the 2024 US Election
Opinion By Ifeanyi Abraham Today I am mourning, but this too shall favour me—Donald Trump’s victory and Kamala Harris’s…
Read More » -
Campaigns
Family and home at the heart of LG’S latest campaign “Life’s Good When You Get More Care”
LG Electronics (LG) has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get…
Read More » -
Analysis
FirstBank @130: Unleashing “The Giant In You”
By Tunji Faleye Benjamin Disraeli once remarked, “The secret of success is consistency of purpose.” This quote perfectly encapsulates…
Read More »