Advertising
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News
Maximizing Out-of-Home Advertising ROI: The role of OOH Monitoring and Audit
By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach…
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News
WPP and the foretold internecine implosion that could end the world’s biggest ad group
By Ikem Okuhu Like it or not, Wire and Plastic Products (WPP for short), the world’s (former biggest advertising group)…
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News
Advertising fellow Otunba Ajiboye assumes DG role at NICO
In a recent development, Otunba Biodun Ajiboye, a distinguished advertising professional recently inducted as a fellow, has been selected to…
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News
X-raying fraud in Out-of-Home (OOH) Media Buying: Why brands must prioritize media monitoring and compliance
By: Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital…
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News
AAAN announces 18th edition of LAIF Awards
L-R: Vice-Chairman, Lagos Advertising and Ideas Festival (LAIF) Management Board, Henry Akpede; Immediate Past Chairman, LAIF Management Board, Lanre Adisa;…
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CSR/Sustainability
ADVAN partners business schools, varsities to bridge gap between theory and practice in marketing
The Advertisers Association of Nigeria (ADVAN) has embarked on a pioneering partnership with prominent business schools and higher education institutions…
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News
WOO, ARCON, Broadsign, Others rally behind maiden Location Marketing Awards
The World Out-of-Home Organisation (WOO), recognized as the apex global body for Out-of-Home (OOH) advertising and an advocate for…
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Interview/Opinions
The future of advertising in a world that now counts, not in seasons, but in moments
The initial reaction of most marketing communications players on encountering a headline such as the one I have…
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News
BJAN Conference: Expert charts way forward on AISOP, unconscionable contracts
A veteran Integrated Marketing Communications (IMC) lawyer and Managing Partner of Gee Law Firm, Mr. Nosakhare Uwadiae, has urged…
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CSR/Sustainability
X3M Ideas announced as founding member of UN Women’s newly launched Unstereotype Alliance
Leading African advertising agency, X3M Ideas, proudly announces that it joins the core membership of the UN Women’s…
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