Advertising
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Spotlight
10 reasons every marketing professional should attend the 2026 National Advertising Conference
The advertising and marketing communications industry is changing at an unprecedented pace. Artificial intelligence is redefining creativity, consumer expectations are…
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Features
Agencies vs clients: Uncomfortable truth about creative works
By Tunji Faleye Behind every thriving brand in today’s bustling marketplace is a team of creative thinkers working around…
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News
Industry titans to decode AI’s advertising disruption, IMC at BJAN 2025 Conference
Brand Journalists Association of Nigeria (BJAN) has announced plans for its 2025 Annual Conference, a flagship industry event set to…
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News
ARCON, NBA team up to boost ethics, compliance in advertising industry
By Tunji Faleye The Advertising Regulatory Council of Nigeria (ARCON) has teamed up with the Nigerian Bar Association (NBA) and…
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News
Advertising practice as we knew died 10 to 15 years ago, says former APCON Chairman, Lolu Akinwunmi
Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), now Advertising Regulatory Council of Nigeria (ARCON), Lou Akinwunmi, has…
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News
ARCON DG backs BJAN’s push for global best practices
L-R: Assistant General Secretary, Brands’ Journalists Association of Nigeria (BJAN), Amaechi Obiakpu; Financial Secretary, Olufemi Adeyemi; Auditor, Adekanmi Fadare; Director-General…
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Campaigns
Advertising budgets to fund free education through ADfunding initiative
In today’s fast-paced media landscape, companies continuously seek innovative ways to capture consumer attention through advertisements across various platforms. However,…
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Brand News
Yinka Adebayo to deliver keynote address at 2nd MediaConsortium Conference Sept. 26
Consummate marketing professional and Group Executive Director at Omnicom Media Group, Yinka Adebayo is set to deliver the keynote address…
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News
Advertising industry stakeholders converge to chart course on responsible advertising at ASP forum
Thank you for reading our story. Responsible advertising has become a critical issue in the marketing communication industry, as businesses…
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News
The travesty of ARCON regulation
SPONSORED The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with…
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