Advertising
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Campaigns
Advertising budgets to fund free education through ADfunding initiative
In today’s fast-paced media landscape, companies continuously seek innovative ways to capture consumer attention through advertisements across various platforms. However,…
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Brand News
Yinka Adebayo to deliver keynote address at 2nd MediaConsortium Conference Sept. 26
Consummate marketing professional and Group Executive Director at Omnicom Media Group, Yinka Adebayo is set to deliver the keynote address…
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News
Advertising industry stakeholders converge to chart course on responsible advertising at ASP forum
Thank you for reading our story. Responsible advertising has become a critical issue in the marketing communication industry, as businesses…
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News
The travesty of ARCON regulation
SPONSORED The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with…
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News
Maximizing Out-of-Home Advertising ROI: The role of OOH Monitoring and Audit
By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach…
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News
WPP and the foretold internecine implosion that could end the world’s biggest ad group
By Ikem Okuhu Like it or not, Wire and Plastic Products (WPP for short), the world’s (former biggest advertising group)…
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News
Advertising fellow Otunba Ajiboye assumes DG role at NICO
In a recent development, Otunba Biodun Ajiboye, a distinguished advertising professional recently inducted as a fellow, has been selected to…
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News
X-raying fraud in Out-of-Home (OOH) Media Buying: Why brands must prioritize media monitoring and compliance
By: Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital…
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News
AAAN announces 18th edition of LAIF Awards
L-R: Vice-Chairman, Lagos Advertising and Ideas Festival (LAIF) Management Board, Henry Akpede; Immediate Past Chairman, LAIF Management Board, Lanre Adisa;…
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CSR/Sustainability
ADVAN partners business schools, varsities to bridge gap between theory and practice in marketing
The Advertisers Association of Nigeria (ADVAN) has embarked on a pioneering partnership with prominent business schools and higher education institutions…
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