LOMA 2025 Awards Night lights up Lagos

The second day of the Location Marketing Awards (LOMA) 2025 climaxed with a glitzy awards night that celebrated the very best in the out-of-home, advertising and marketing industry. The event, held at the Marcellina’s Place in GRA Ikeja, Lagos, was a colourful affair marked by pomp, pageantry and industry camaraderie.

The much-anticipated awards night, regarded as the highlight of this year’s LOMA, recognised agencies, organisations and individuals who distinguished themselves in the year under review. Guests, including local and international delegates, were treated to an evening of entertainment and recognition of industry excellence.

In his welcome address, the convener of LOMA, Kingsley Onwukaeme noted that the awards process remains one of the most rigorous, impartial, and transparent on the continent. He emphasised that fairness is at the heart of LOMA’s judging process, a quality that has positioned the event as a benchmark of excellence.

Adding that the Nigerian market is among the most competitive in the world, he added, “Your life is a blank canvas – whatever you put on it is what the world will see. That is the case with the Nigerian market which is really doing better than many markets but we are not telling our story enough and not amplifying it.

“No matter how small ur effort is, are you are you in logistics, operations, sales and pitching, document your process and results. Tell it to the world. If you don’t tell your story yourself, no one will. Don’t short change yourself, those loudest are not probably the finest. So I charge you showcase your efforts and works.

Further noting that it is not a night for unnecessary comparison,  he added, “Let’s celebrate ourselves for working in the past 12 months as individuals, corporate workers and organizations. Because YOU SEF DON TRY.”

The awards spotlighted excellence across categories. In the Agile in Static OOH Implementation category, Media Proximity clinched Gold, while Adpath Media and Leadway Advertising took Silver and Bronze respectively. TMKG Consulting was named OOH Audit Company of the Year, while Optimum Exposures was crowned OOH Adtech Innovation Company of the Year.

New Crystal Communications emerged one of the biggest winners of the night, bagging multiple recognitions including Excellence in PDOOH Execution, OOH Company of the Year, and individual wins for its staff such as Operations Personality (Bronze) for Sunday Adetunji and Sales Personality (Gold) for Onyinye Onyeubani. Media Proximity also earned another notable laurel as Customer Service Oriented Company of the Year.

In campaign creativity, Premium Trust’s Blayzz took home Gold for Outstanding OOH Campaign of the Year, Sonia’s So Much to Love earned Silver, and iPhone secured Bronze. Ambience Media’s Gino Cube – Gbagada Garden won Gold in the Bespoke Innovation of the Year category, with Silver and Bronze going to Dentsu Location Services for Hennessy – Osborne Loop Tower and Monumental Concepts & Display for Samsung Flip & Fold respectively.

Individual honours were also in focus. Dr. Yetunde Adekemi Adegbite was named OOH Woman of the Year, while Prince Fatiu Adegbola Akiolu was crowned OOH Man of the Year. Industry veterans were immortalised in the Hall of Fame, including Chief Joseph Okoye Nwabunie and Rev. Iretunde Olapade of Afromedia, Otunba Bankole Adeyemi Ademulegun of Media Link, and High Chief (Dr.) Jas Abiodun Kolawole Oyekan of Colour Image Publicity.

The Creator’s Impact Award shone a spotlight on young content creators such as Daniel Ekpe (Akwaman), Ademeso Oluwaseyi Moses (Meshkiey), Daniel Onyemachi Chinweolu (Machigold Pranks), Dezny, Anyim Chiebuka Divine (Twoglazzes), Chima Crystal (Triclowns), Munachimso Brian Nwana, Gozie Confidence (Triclowns), and Chinemerem Kaspah (Triclowns).

In the personalities categories, Olasupo Kunmi Peter of Blacstag won Gold in Operations Personality, while Nathaniel Okpor of MediaReach OMD was recognised as Media Planner of the Year (Gold). The Next Rated Sales Executive award went to Damilola Olomoshua of Abiok Publicity.

Special recognitions included Friend of OOH Advertising Industry awards given to entertainers and influencers such as Asiri, Ajele, DeeOne, Kenny Blaq, Pencil, Ajebo, and Mc Lively, for their roles in promoting creativity and engagement.

As the curtains drew on the 2025 edition, industry players hailed the organisers for delivering a world-class experience that not only rewards excellence but also inspires future innovations.  They are also unanimous in their submission that LOMA has become an indispensable platform for celebrating creativity, fairness, and the boundless possibilities of the African advertising and out-of-home industry.

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