Nigeria’s foremost composite e-commerce platform, Konga, has unveiled its much-anticipated ‘Berekete Sales’, a nationwide promotional drive offering shoppers discounts of up to 50 per cent across multiple product categories.
The campaign, designed to deliver greater value to households and businesses, spans high-demand segments such as home and kitchen appliances, computing devices, electronics, beauty, and personal care items. It reflects the company’s continued focus on affordability and customer-centric retail solutions amid evolving market realities.
Strategically timed to align with the Ramadan and Lenten seasons, as well as the forthcoming Eid al-Fitr celebrations, the initiative aims to support consumers during a period traditionally marked by reflection, generosity, and increased family spending.
Commenting on the development, Victor Olaleye, Group Head of Marketing at Konga, said the campaign was structured around the need to ease financial pressure on consumers while maintaining access to quality products.
According to him, the ‘Berekete Sales’ concept centres on delivering substantial savings and enhancing the overall shopping experience for customers observing religious commitments and planning seasonal purchases.
Among the headline offers is a price reduction on the Starlink Gen 3 kit, now available at ₦550,000, down from ₦590,000. As an authorised distributor of the satellite internet solution, Konga continues to expand access to reliable high-speed connectivity in Nigeria, with activation support available in selected cities.
Technology buyers can also take advantage of a limited-time promotion on the Huawei Watch 3, with a two-for-one offer priced at ₦200,000. The retailer says the deal underscores its commitment to making premium lifestyle gadgets more accessible.
In the computing category, shoppers can access competitive pricing on ASUS laptops, targeting students, professionals, and organisations seeking efficient performance devices.
Additionally, customers who pre-order the new Samsung Galaxy S26 Ultra through Konga will receive complimentary gift items valued at over ₦500,000 from Samsung, providing an added incentive for early adopters.
Beyond promotional pricing, Konga’s integrated retail ecosystem — which includes secure payment systems, nationwide delivery infrastructure, and responsive customer service — is expected to ensure a smooth end-to-end shopping process.
By synchronising its promotional calendar with key religious observances, the company combines cultural awareness with commercial strategy, offering consumers opportunities to upgrade their homes, enhance productivity, and acquire premium products without overstretching their budgets.
Industry watchers anticipate that the campaign will drive increased site traffic and retail activity, further consolidating Konga’s footprint within Nigeria’s competitive e-commerce sector.
The ‘Berekete Sales’ runs for a limited period, with customers able to shop via the company’s online platform or at its physical retail outlets across the country.
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