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IDAN challenges interior designers to embrace AI, emotive design

 

Interior design professionals in Nigeria have been encouraged to explore the integration of artificial intelligence (AI), emotional connectivity, and real-life experiences in their creative process to remain relevant and effective in the industry.

This call was made by the President of the Interior Designers Association of Nigeria (IDAN), Ms. Jacqueline Aki, during the association’s commemoration of the 2025 World Interiors Day, held recently in Ikoyi, Lagos. The celebration carried the theme: “Designing with Emotion; Building with Intelligence.”

In her keynote remarks, Ms. Aki emphasized the need for designers to go beyond aesthetics and begin crafting spaces that speak to emotional well-being and human connection. “Emotive design is about more than beauty—it’s about creating spaces that heal, empower, and uplift,” she said.

She also highlighted the role of lived experiences in the design process. “Designers must understand how spaces are experienced throughout the day and how they support values such as dignity, joy, and inclusivity,” she noted.

Ms. Aki underscored the growing relevance of AI in design, describing it not as a replacement for human creativity but as a partner in innovation. “AI should serve as a tool that enhances our thinking and helps us craft intelligent, human-centered solutions,” she explained.

According to her, this year’s theme reflects a broader shift toward thoughtful, socially-conscious design. “It is a reminder that our work as designers carries weight—emotionally, culturally, and environmentally. Design is more than décor; it is strategy and nation-building,” she added.

She stressed that embracing these evolving design principles requires openness, collaboration, and courage. “This is the spirit that will define IDAN’s direction moving forward—with the backing of our national leadership, members, and stakeholders,” Ms. Aki said.

Echoing the theme, Dr. Omeba Ejiogu, Assistant Secretary General of IDAN, explained that the association tailored the theme to suit the local context. “Design is not only about how things look—it’s also about how they make people feel and perform,” she said.

Dr. Ejiogu highlighted IDAN’s commitment to nurturing well-rounded designers through mentorship, training, and community-focused projects. She cited the redesign of the Sickle Cell Ward at Lagos University Teaching Hospital (LUTH) as a prime example of design that is both functional and healing.

Looking ahead, she expressed optimism about Africa’s role in global design. “Africa has powerful stories, raw materials, and creative potential. I hope we continue to develop an Afrocentric design voice—bold, original, and meaningful,” she said.

She urged designers to remain passionate and intentional. “Whether you’re designing a mansion, a clinic, or an office, your work matters. Keep designing with purpose and heart,” she encouraged.

Also speaking at the event, Mr. James George, founder of HTL Africa Limited, discussed the emotional dimension of design. “Our approach combines cultural heritage with modern technology. By infusing emotion into our work, we bring humanity to architecture,” he said.

Other speakers at the event included Malik Afegbua, CEO of Slick City Media; Emem Akpan, CEO of Studio Akpan; Abiodun Shonibare, AI specialist at Studio Stone Designs; and Melody Otutuloro, Client Experience Manager at CAP Plc – Dulux Nigeria.

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