How AXA Mansard celebrated customers with ‘Partner for Life’ valentine campaign
AXA Mansard, a leading insurance provider in Nigeria and part of the global AXA Group, marked this Valentine’s Day with its impactful Partner for Life campaign. Featuring popular Nollywood actor Adedimeji Lateef, the initiative emphasized that genuine love is not just about extravagant gifts but about meaningful actions that offer lasting support.
Instead of traditional Valentine’s presents, AXA Mansard took a different approach by reaching out to the beneficiaries of their late customers’ life insurance policies, reassuring them that they are not alone in their grief. This compassionate initiative highlights AXA’s commitment to being more than just an insurance provider but a true lifelong partner, standing by customers through life’s highs and lows.
The campaign kicked off with visits to widows who had recently lost their spouses. These women received heartfelt gifts and personal messages from AXA Mansard’s Chief Executive Officer, Kunle Ahmed, reiterating the company’s unwavering support with the words: “We are your partner for life.” This gesture provided comfort and strength, reinforcing AXA’s dedication to the well-being of both policyholders and their loved ones.
In a heartwarming extension of the campaign, AXA Mansard also celebrated new mothers who had recently welcomed twins. These mothers were surprised with gifts and personalized letters, emphasizing the company’s enduring commitment to supporting families at every stage of life. Many expressed appreciation for AXA’s seamless health insurance services, which made their motherhood journey smoother.
The presence of Adedimeji Lateef added an extra layer of excitement to the initiative, as his warmth and charisma turned the encounters into memorable experiences. His interactions with the beneficiaries amplified the campaign’s success in creating meaningful and uplifting moments.
Speaking on the essence of the initiative, AXA Mansard’s Chief Marketing Officer shared: “Life is a journey filled with both joyful and challenging moments. At AXA Mansard, our mission is to be there for our customers every step of the way. From the day they choose us to every milestone that follows, we stand by them as their ‘Partner for Life.’ This Valentine’s Day, through acts of kindness and unwavering support, we reaffirmed this commitment. Whether in times of loss or celebration, our customers can always count on us.”
Through this initiative, AXA Mansard once again demonstrated its dedication to making a difference in the lives of its customers. By going beyond financial services to offer genuine care and reassurance, the company continues to strengthen its position as a trusted partner, committed to providing security and support through all of life’s moments.
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