Sports Marketing
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Sports Industry Awards Nigeria to honour FirstBank for longstanding sports sponsorship legacy
FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is set to receive prestigious recognitions for…
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Turkish Airlines Open 2026 to host Major Champion Francesco Molinari, Rolex Series winner Paul Waring
Turkish Airlines, the airline that flies to more countries than any other has been the title sponsor of the Turkish…
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Integral appointed as Referral Agent for Ghana, Ivory Coast, Senegal for FIFA WCup 26™ Hospitality Sales
On Location, the Official Hospitality Provider of the FIFA World Cup 26™, has expanded its partnership with Integral (www.Integralsande.com), appointing…
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Fueling business connections: Stanbic IBTC’s sponsorship shines at the 2026 Lagos Polo Easter Tournament
Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, made a remarkable impact at the 2026 Easter Cup, hosted at…
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FirstBank backs grassroots football development with Samuel Okwaraji U-16 Championship
FirstBank, West Africa’s leading bank and a prominent advocate for financial inclusion, has announced its sponsorship of the inaugural Samuel…
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NSC chairman Shehu Dikko to deliver keynote address at Sports Industry Awards Nigeria
Lagos is set for a defining moment in Nigeria’s sports business landscape as Chairman of the National Sports Commission (NSC),…
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Youth Charter marks 33 yrs with global call to action
As the Youth Charter (www.YouthCharter.org) marks its 33rd Anniversary, the international charity and United Nations-recognised non-governmental organisation is issuing a…
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Puma unveils Ghana’s 2026 World Cup kits in stunning Brooklyn street party
Asamoah Gyan, Black Sherif and Freda Ayisi lead a celebration of Ghanaian culture, music and football as the home and…
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Basketball Africa League names PUMA as league’s pfficial outfitter ahead of 2026 season
The Basketball Africa League (BAL) (https://BAL.NBA.com) and PUMA, one of the world’s leading sports brands, announced a multiyear collaboration that…
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GTI backs N200bn growth prospect for Nigeria’s premier league
The Executive Director of GTI Asset Management and Trust Ltd, Mr Nelson Ine, has said, Nigeria’s topflight football league could…
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