Interview/Opinions
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Influencer media monitoring: Why brands should monitor their influencers
By: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands’ .…
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Our DNA at Aster Integrated Marketing Limited is tilted towards inclusiveness and developing young talent – Tolulope Medebem, COO/Lead Consultant, Aster IML
Aster Integrated Marketing Limited (AsterIML) is a young experiential marketing agency delivering activations, event management services and brand management among…
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Anticipating change is what has kept us going – Victor Afolabi
Victor Gbenga Afolabi is an authority in Nigeria’s experiential marketing landscape, he is also the head of GDM Group,…
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Exclusive: Sentiment analysis on Nigerian commercial banks, insurance companies, and telecommunication brands for Q1 2023
Nigeria’s commercial banking, insurance, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start…
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ChatGPT applications in media intelligence: It’s benefits and limitations
By: Philip Odiakose As technology advances, media intelligence has become an increasingly important service for brands to stay…
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Harnessing the power of Nigeria’s youth towards a digital future
By Elvis Eromosele Nigeria, the most populous country in Africa, boasts a youthful population. According to the National Population Commission,…
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Tackling Plastic Pollution: A collective responsibility for a sustainable future
Opinion By Elvis Eromosele The world is in a struggle with plastic. It can’t seem to do without it and…
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Importance of PR measurement and evaluation: Understanding the impact of your efforts
Opinion By: Gift Okafor Public relations (PR) is a critical component of any organization’s success. A well-executed PR strategy can…
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Dissecting the value of public relations in CEO media performance audit
By: Philip Odiakose Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management…
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Women in Public Relations: Thoughts for International Women’s Day 2023
By Elvis Eromosele Every day is public relations day. This is because the business of strategy and…
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