Interview/Opinions
-
Ethics and practice in media monitoring and intelligence
By: Philip Odiakose Media monitoring and intelligence have become increasingly important in the digital age. With the…
Read More » -
Naira Redesign: Evaluating the effectiveness of CBN’s communication
By Elvis Eromosele There is a popular theory that Nigerians are resilient. The CBN naira redesign policy put that…
Read More » -
10 years in media monitoring and intelligence profession: Lessons learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience…
Read More » -
How not to write rebuttals
By Segun McMedal For years, I’ve suppressed my reservations over the structure, wording, and choice of words used in…
Read More » -
Mobile marketing 2023: In-app advertising strategies for brands and agencies
In this article we speak to mobile marketing expert Steve Massaro about how in-app advertising works and why brands…
Read More » -
How consumer goods companies can accelerate their first-party data strategy
Opinion The Covid-19 pandemic and its impact on consumer behaviours put new pressures on consumer goods companies to increase their…
Read More » -
Top 6 creative advertising trends and predictions for 2023
As the world becomes increasingly connected and we continue to move towards a more digital-focused society, advertising methods used…
Read More » -
AI revolution in the digital age: What the PR industry must do to win the robot race
Opinion By David Odimegwu Artificial Intelligence is here to stay as the digital era progresses. It’s surprising that public relations…
Read More » -
How consumers can spend wisely during Yuletide season
Opinion By Adetunji Faleye The Yuletide period also known as holiday season is a time of festivities when…
Read More » -
Incorporating Media Performance Audit into your PR budget is smart!
Opinion By Queen Nwabueze The fact that media intelligence has emerged as a crucial instrument that the public relations…
Read More »