Interview/Opinions
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Redefining the disconnect in strategic communication between the Nigerian gov’t and the people
Opinion By Dr. Omolaraeni Olaosebikan The relationship between the government and the governed is pivotal for the progress and growth…
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Time to integrate optometrists into primary eye healthcare in Nigeria
By Dr Iroghama Davina Edobor-Osula In a country as populous and diverse as Nigeria, healthcare challenges are a familiar…
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World Sight Day 2024: Prioritizing eye health, preventing blindness in Nigeria
By Dr. Elizabeth Eromosele Our eyes are the windows to the world. They enable us to experience life’s beauty…
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Personal Finance – ABC of Investing – FBNQuest Asset Management – series 2
Ability to Take Risk This is your financial capacity to take risks. It depends on factors such as your…
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Why you need to attend MediaConsortium Conference 2.0
In today’s fast-paced marketing landscape, staying ahead of the curve is crucial for success, especially when consumers desire value for…
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The role of media monitoring in shaping government communication strategies
By: Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine…
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Today’s consumers are not interested in brand loyalty but value delivery – Yinka Adebayo
Yinka Adebayo, the Group Executive Director at Omnicom Media Group for West and Central Africa (WECA), brings decades of…
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Why Measurement and Evaluation is necessary for the growth of the PR industry: A Nigerian Perspective
By: Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have…
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Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value…
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Balancing growth with affordability In Nigeria’s telecom industry
By Elvis Eromosele Today, Nigeria’s telecommunication industry stands at a crossroads. It is facing pressure on a thousand different fronts.…
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