Analysis
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4 trends marketers should watch for in a post-quarantine world
2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. From the…
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How low income will affect consumers’ purchasing power during Yuletide
By Adetunji Faleye Yuletide is a period of festivities where consumers derive joy in purchasing items for the upkeep…
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Planning direct-to-consumer sales in 2022: Examples from Festival of Marketing virtual roundtable
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping…
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Why Gen Zs in Nigeria will appreciate the cultural narrative of Coca-Cola’s Real Magic philosophy
Analysis 2mins read: Coca-Cola’s new philosophy, Real Magic, focuses on shifting our perspective, nudging us to view life…
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Digital advertising headwinds to fuel the takeoff of connected TV
3mins read: By John Hamilton While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes…
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Consumers have more positive experience when shopping online – NielsenIQ
2mins read: Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.…
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