Analysis
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5 public relations trends to watch out for in 2023
By Elvis Eromosele Every end of year, we look forward to the new year with expectations. We expect the…
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Towards a stronger union – Year 105 in review
2022 was a remarkable year for Union Bank of Nigeria (“Union Bank”). The leading financial institution celebrated its 105th…
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How inflation poses bleak Christmas for consumers
Analysis By Adetunji Faleye There is no doubt that inflation is running red-hot in Nigeria, sprinting 2 kilometres…
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MVNOs are coming!
By Elvis Eromosele Barring any unforeseen, the Nigerian Communication Commission (NCC) will grant licenses to companies to operate…
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How marketers can optimise spend to deliver a 50% uplift in ROI
It may feel counterintuitive for marketers even to consider increasing spend in the current climate. Amid a spiralling cost-of-living…
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Ad agencies can, and should, do more to support journalism
If you’re an agency professional, take a minute and consider this question: Do you support journalism? “Of course I…
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PR is a change agent in Africa – new report
The State of the African PR Landscape 2022 Report has found that – from crafting effective crisis management strategies…
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Oga Sabinus might successfully use peak to milk gala, and you can’t blame him!
By Ikem Okuhu If there is one thing that will stand between advertisers and success in this digital era,…
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Edible oils: They are not all created equal
You probably have used edible oil in lots of your homemade meals. But have you ever paused and wondered…
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Imposition of N10 per litre excise duty on Coke, Fanta, others
Analysis By Adetunji Faleye Recently, the Federal Government imposed an excise duty of N10 per litre on all…
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