By Adetunji Faleye
2mins read:
There are indications that the Advertising Practitioners Council of Nigeria (APCON) will further hold discussions with Heads of Advertising Sectoral Group (HASG) which comprises, Media Independent Practitioners Association of Nigeria (MIPAN), Association of Advertising Agencies of Nigeria (AAAN), Outdoor Advertising Association of Nigeria (OAAN), and Experiential Marketers Association of Nigeria (EXMAN) on one side, and Advertisers Association of Nigeria (ADVAN) on the other.
The proposed discussions will create a common ground between HASG and ADVAN, after fillers from some members of ADVAN indicated that they have objected to some aspects of the New Standard-of-Practice Guidelines unveiled by APCON.
Recalled that The Registrar/Chief Executive of APCON, Dr Olalekan Fadolapo recently launched AISOP which is expected to provide minimum standard in terms of commercial activities of advertisers, agencies, media houses, advertising services providers and stakeholders, in matters relating to the business of advertising and related areas of marketing communications in Nigeria.
During the Public Presentation of AISOP on Wednesday, October 6, 2021 at Sheraton Hotel Ikeja Lagos, Fadolapo said:
“AISOP is a business framework that seeks to improve mutual respect, eradicate unfair advantage, unethical competition, and unequitable policies between relevant stakeholders in the advertising and marketing communications industry in Nigeria.”
He added that it specifically provides a regulatory framework of critical areas of concern to stakeholders, the areas include payment terms and method, engagement policy, remuneration model, media rates and commission, disengagement protocol, returns on advertising investment and measurements, dispute resolution and other related business protocols.
The New Standard-of-Practice Guidelines will be effective from 6th October, the date of its pronouncement by the Advertising Practitioners Council of Nigeria (APCON).
Meanwhile, the President of Media Independent Practitioners Association of Nigeria (MIPAN) and Chairman, Heads of Advertising Sectoral Groups (HASG), Femi Adelusi has conveyed the endorsement of five bodies who are members of HASG on AISOP guideline in a press release signed and made available to the media.
The members of HASG that endorsed AISOP include AAAN, MIPAN, OAAN, EXMAN and Broadcasters Organization of Nigeria (BON).
