Creato Urban emerges Most Outstanding PR Agency at 2026 Brandcom Awards

Creato Urban has strengthened its standing in Nigeria’s public relations industry after emerging as the Most Outstanding PR Agency in Strategic Communications at the 2026 Brandcom Awards.
The recognition highlights the agency’s work in strategic communications, reputation management and brand development at a time when organisations face increasing pressure to manage public perception, maintain stakeholder confidence and communicate effectively across traditional and digital platforms.
For businesses operating in an increasingly scrutinised environment, strategic communications has become more than a publicity function. It plays a critical role in shaping corporate reputation, managing crises, building stakeholder relationships and aligning public messaging with broader business objectives.
Creato Urban’s latest award acknowledges its approach to addressing these demands by developing communications strategies informed by clients’ business priorities, cultural contexts and reputational challenges.
The award recognises excellence in areas including strategic counsel, crisis management, stakeholder engagement, digital intelligence and measurable communications impact. It also underscores the importance of translating complex organisational objectives into clear and effective communication strategies.
Commenting on the achievement, Odion Aleobua, Founder and Chief Executive Officer of Creato Urban, described the recognition as an affirmation of the agency’s commitment to strategic thinking and professional excellence.
“This recognition is an encouraging acknowledgement of the work our team has been doing and the standard we continue to pursue. We have always believed that effective strategic communications begins with understanding the business challenge, the people involved and the wider environment in which an organisation operates. That understanding is what enables communications to influence perception, strengthen reputation and contribute to business outcomes,” he said.
The award comes amid changing expectations within the communications industry, as organisations seek approaches that go beyond media visibility to deliver stronger relationships with stakeholders and support measurable business results.
For PR agencies, this shift places greater emphasis on strategic insight, reputation leadership, creativity and the ability to anticipate emerging issues that could affect public trust.
Creato Urban’s recognition at the Brandcom Awards also coincides with another professional milestone for its leadership team.
The agency’s Chief Operating Officer, Oluwafemi Victor-Afolabi, was named among Nigeria’s Top 35 Under 35 Marketing and Communications Professionals, recognising her place among emerging talents in the industry.
Her selection adds another dimension to the agency’s recent achievements, drawing attention to the role of leadership and professional expertise in advancing communications practice.
Together, the two recognitions highlight Creato Urban’s achievements at both organisational and individual levels, reinforcing its profile within Nigeria’s evolving public relations and marketing communications landscape.

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