Organisers of Loeries Creative Awards have released 2021 Loeries rankings supported by TikTok, the video-focused social networking service.
At the top of the ranking is Joe Public United which has been ranked as the number one agency in the Overall Ranking by Agency – Africa and the Middle East – for the fourth year in a row. TBWA\ Hunt Lascaris South Africa ranks in the second position with Havas Middle East taking the third spot.
The Overall Regional Agency Group sees Joe Public United retaining the top spot, for the second year in a row, while TBWA\ rises three spots to take the second position and King James Group rises by five spots to take the third position.
The top ranked brand for 2021 is Chicken Licken, retaining the top spots for three years in a row with Nissan taking the second spot and Walmart owned Massdiscounters coming in at position three.
The Overall Ranking by Agency: Medium – size, sees The Odd Number on top, followed by Mullenlowe MENA taking the second position and Serviceplan MEA closing off the top three.
The Open Window moves from the sixth position to first in 2021 for Top Educational Institutions, while The Animation School moves to second and the IIE-Vega moves to third in 2021
The Overall Ranking by Production Company sees Romance at the top of the list followed by Jack Morton while Giant films take position three.
“The Loeries rankings are probably the most important benchmarking tool in our industry,” says Fran Luckin, Loeries Chairperson and Chief Creative Officer of Grey Africa, “Being able to rank your company and staff’s level of performance and innovation is as vital in our business as it is in any other business.”
The Loeries Official Rankings are a useful and independent measure of the people and companies who are delivering true creative innovation – it provides an objective and credible representation of performance across the whole of Africa and the Middle East. The Loeries is also the only award across this region that informs the global WARC Creative 100, a showcase for the best creative work in the world.
“Across Africa and the Middle East, the Loeries Official Rankings is the definitive measure of creative innovation for brands, agencies, production companies and individuals in the brand communication industry,” says Loeries CEO, Preetesh Sewraj, “It is the only comprehensive regional index that provides valuable insight into determining which brands and agencies are creating work that impact consumers with the goal of creating an economic impact for the brand.”
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across the region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
