WPP
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IT/Telecoms
WPP deepens Google partnership in $400m AI deal under new CEO Cindy Rose
WPP has expanded its partnership with Google in a deal worth $400m over five years, positioning the advertising group to deepen…
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News
Big blow for WPP as Publicis snatches Coca-Cola’s $785M U.S. media account
WPP has suffered a significant setback as Publicis secures Coca-Cola’s North American media account, valued at $785 million last…
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News
WPP and the foretold internecine implosion that could end the world’s biggest ad group
By Ikem Okuhu Like it or not, Wire and Plastic Products (WPP for short), the world’s (former biggest advertising group)…
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News
Publicis Groupe leads Forrester’s global marketing services report
Publicis Groupe led Forrester’s just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group…
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News
WPP acquires Influencer Marketing Agency Village Marketing
Holding company WPP has acquired New York-based influencer marketing specialist Village Marketing in a bid to expand its…
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Brand News
Coca-Cola names WPP global marketing network partner, launches new marketing model
In line with its new integrated agency model, the Coca-Cola Company has named WPP as its global marketing…
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News
Publicis Groupe overtakes Omnicom, WPP to become world’s most valuable agency group
Publicis Groupe has overtaken Omnicom and WPP to become the world’s most valuable agency group, after performing better…
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