Strategies
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Business Review/Articles
How new marketing strategies can win more customers to your brand this Christmas
As the holiday season draws near, the competition among brands heats up. Shoppers are bombarded with choices, from gifts to…
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News
Industry Summit: Experts chart new course for FMCG brands amid shifting consumer behaviours
By Ayodeji Babatunde Marketing, advertising, and business executives gathered recently at the Industry Awards and Summit to explore strategies…
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Interview/Opinions
Mastering the art of pitching media monitoring and intelligence to clients: A guide for PR agencies
By: Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining…
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Interview/Opinions
How to increase your brand’s market share
By Adetunji Faleye Brands can employ several strategies to increase their market share. They can do this by offering competitive…
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Brand News
“Effective Brand Building is Key to Business Growth” – Onyinye Ikenna – Emeka
At the recently concluded Customer Service Week 2021, General Manager, Fixed Broadband, MTN Nigeria, Onyinye Ikenna – Emeka spoke…
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