strategic communication
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Analysis
Are PR agencies hiding the full picture? the case for independent media assessment
By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building,…
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Interview/Opinions
The role of evangelism and education in fostering a healthy pr measurement culture
Opinion By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience,…
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