Social Media
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News
AI, digital platforms shift power to consumers – NIMN President
By Toye Faleye The customer is now firmly in control, no longer waiting for brands to dictate their purchases. With…
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Interview/Opinions
The cost of digital mobs in Africa
By Elvis Eromosele Everyone talks of the power of social media. It is undeniable. Experts point out that while it…
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Analysis
Why Fidelity Bank is too big to fail
Several media platforms have gone to town with the news of the Supreme Court ruling on a dispute between the…
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Editorial
ARCON’s regulation of advert contents on digital and social media spectrum
The recent affirmation by the Federal High Court in Lagos that Advertising Regulatory Council of Nigeria, ARCON, has the power…
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News
ARCON drops lawsuit against Meta
The Advertising Regulatory Council of Nigeria (ARCON) has unexpectedly withdrawn its prominent lawsuit against social media giant Meta Platforms…
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Interview/Opinions
Erisco, his Najiko tomato and the limits of “IME AHIA” branding
Opinion By Ikem Okuhu Ime ahia, the Igbo expression that loosely means, “inside the market” but carries a meaning deeper…
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Brand News
NAFDAC confirms no plastic in Golden Penny Semovita
The National Agency for Food and Drug Administration and Control (NAFDAC) has responded to a viral social media video claiming…
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Interview/Opinions
Influencer media monitoring: Why brands should monitor their influencers
By: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands’ .…
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Analysis
PR is a change agent in Africa – new report
The State of the African PR Landscape 2022 Report has found that – from crafting effective crisis management strategies…
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Features
APCON and the advertising regulation in the digital space
By Adetunji Faleye It is a known fact that placement of advertisements in Nigeria has taken an amorphous form…
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