Real Magic
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Analysis
Why Gen Zs in Nigeria will appreciate the cultural narrative of Coca-Cola’s Real Magic philosophy
Analysis 2mins read: Coca-Cola’s new philosophy, Real Magic, focuses on shifting our perspective, nudging us to view life…
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Features
Cola-Cola hopes ‘Real Magic’ campaign casts right spell for a global turnaround
By Kenneth Hein 3mins read: Hoping to reverse its fortunes, Coca-Cola has unveiled its first global campaign in five…
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Brand News
Coca-Cola Company unveils new global brand platform for Coca-Cola trademark
2mins read: Coca-Cola today unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to…
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