public sentiment
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Interview/Opinions
Beyond the Algorithm: How human analysts bring real value to PR measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to…
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Interview/Opinions
The role of media monitoring in shaping government communication strategies
By: Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine…
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