public relations
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Spotlight
“It is time for African brands to take the central stage and tell our stories in our own way” – Reuben&Samuel announces official launch
Recognizing the glaring gap in global conversations, where African brands are often sidelined and undervalued, two visionary brothers who are…
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Jobs and Opportunities
We are hiring!
Public Relations Lead Work Mode: Hybrid Location: Ikeja, Lagos Compensation: ₦300k – 350k Job summary: We’re seeking a strategic…
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Interview/Opinions
Beyond the Algorithm: How human analysts bring real value to PR measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to…
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Business Review/Articles
“Are PR agencies playing judge and jury? The risk your brand can’t afford”
By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a…
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News
Stakeholders should strategically align communication goals with climate actions – Afe
Seplat Energy Plc, a leading indigenous energy company in Nigeria, has once again reinforced its commitment to sustainability and climate…
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News
Edward Israel-Ayide among 2024 50 influential PR professionals
Edward Israel-Ayide, Founder of the Lagos-based public relations agency Carpe Diem Solutions, has been recognised as one of 50…
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Analysis
Are PR agencies hiding the full picture? the case for independent media assessment
By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building,…
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Interview/Opinions
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value…
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News
20 honourees clinch National Spokespersons Awards 2024
L-R: Managing Director, Image Merchants Promotion Limited, Yushau Shuaib, President and Chairman of Council Governing, Nigerian Institute of Public…
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Banking
Olakunle Aderinokun assumes role of Access Bank’s head of media/public relations
After the demise of the former Media head at Access Bank last December 17th 2023, Abdul Kolawole Imoyo. Another fine…
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