Top industry professionals to lead discussions on “Repositioning Marketing Communications for the Next Frontier” at the 2026 National Advertising Conference
Top industry players and distinguished speakers within the Nigerian advertising and marketing ecosystem will lead discussions at the 2026 National Advertising Conference scheduled for November 11th to 13th 2026 in Abuja.
With focus on “Repositioning the Marketing Communications Industry for the Next Frontier,” as the theme, the professionals include Mohammed Idris, Honourable Minister of Information and National Orientation; Hannatu Musa Musawa, Honourable Minister of Art, Culture, Tourism and the Creative Economy; Olu Akanmu, Former CEO of Opay and Executive in Residence, Lagos Business School and Idemudia Dima Okojie, Marketing Director, West Africa, Mastercard; Patrick Gomes, COO, FMEIL; Tony Agenmonmen, CEO, OE&E Consult among others.
The industry’s flagship annual gathering, organisers say will bring together leading professionals across the marketing communications value chain – including advertisers, agencies, media owners, regulators, technology innovators, and business leaders – to examine the trends, disruptions, and opportunities shaping the future of the industry.
Other highlights of the event include insightful keynote sessions, high-level panel discussions, industry papers, and exhibitions centered on critical themes, including: Rethinking Marketing Communications: The CMO’s Perspective; The Future of Awards in the Marketing Communications Industry; Regulation in the Next Frontier: Regulating Digital Marketing and AI in Nigeria and; The Nigerian Creative Economy: The Place of the Advertising Industry.
In addition to thought-provoking sessions, the conference will feature exhibition booths and interactive displays showcasing innovation, creativity, and emerging solutions from across Nigeria’s advertising and communications industry, according to a statement from ARCON.
“As the marketing communications landscape continues to evolve amidst economic pressure, rapid digital transformation, artificial intelligence, and changing consumer behaviour, this year’s conference will serve as a strategic platform for meaningful dialogue, thought leadership, and industry-wide collaboration aimed at driving sustainable growth and innovation,” the statement reads.
Interested participants are encouraged to register early and stay updated via the official conference website: www.nationaladvertisingconference.com
