media coverage
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Analysis
A data-driven media intelligence report of GTBank and the VDM
A media intelligence report released by Lagos-based independent consultancy, P+ Measurement Services, has revealed significant reputational pressure on Guaranty Trust…
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Interview/Opinions
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value…
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News
Navigating the complexities of media monitoring: Strategies for effective brand media intelligence gathering
By: Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands…
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