measurement and evaluation
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Appointments
Segun Mcmedal appointed strategic book ambassador for “The Science of Public Relations”
In a significant move to advance public relations measurement education and practice in Nigeria and across Africa, renowned communications…
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Interview/Opinions
Bridging theory and practice: Integrating measurement education in tertiary curriculums
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement…
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Analysis
Why corporate communications managers need to measure ESG
By Austin Ayaosi In the past five years, conversations around Environment, Social and Governance (ESG) and Sustainability have shaped the…
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Interview/Opinions
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value…
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Interview/Opinions
Importance of PR measurement and evaluation: Understanding the impact of your efforts
Opinion By: Gift Okafor Public relations (PR) is a critical component of any organization’s success. A well-executed PR strategy can…
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