marketing spend
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Sports Marketing
Adidas ups marketing investment 10% as revenues surge
On a mission to rebuild brand strength and “momentum” under CEO Bjørn Gulden, Adidas ramped up its marketing spend by…
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Brand News
P&G reports more effective marketing after upping digital spend
Procter & Gamble (P&G) has reported a notable improvement in the effectiveness of its marketing spend, three months…
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