Marketers
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News
NIMN set to host Annual Marketing Conference, AGM
The National Institute of Marketing of Nigeria (NIMN) is set to host its highly anticipated 2024 Annual Marketing Conference (AMC)…
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News
Experts urge CMOs, marketers to redefine role in marketing profession
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in…
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News
The modern marketing disconnect: The key data challenges facing marketers
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands…
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News
40% of marketers believe they need more training – only a 1% rise since 2019
An overwhelming majority of marketers have expressed optimism in their collective ability to ensure that the industry emerges from…
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Analysis
Planning direct-to-consumer sales in 2022: Examples from Festival of Marketing virtual roundtable
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping…
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Interview/Opinions
Importance of creating future value for every customer
Opinion By Adetunji Faleye 4mins read: Now a days that customers have become sophisticated in the way they choose what…
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