Four Pulley Limited, a leading Nigerian out-of-home media company, has joined the National Advertising Conference (NAC) 2026 as a Platinum Partner, further strengthening the growing industry support for the conference scheduled to hold in Abuja from November 11 to 13, 2026.
The partnership brings together two organisations committed to advancing innovation, collaboration and growth within Nigeria’s marketing communications industry, at a time when technology, artificial intelligence, data, digital media and changing consumer behaviour are rapidly reshaping the sector.
The 2026 edition of the National Advertising Conference, themed “Repositioning the Marketing Communications Industry for the Next Frontier,” is expected to provide a platform for advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government, academia and other stakeholders to examine emerging opportunities and challenges confronting the industry.
Commenting on the partnership, Lanre Ashaolu, CEO, FPL Media, said Four Pulley Limited was pleased to support a platform that encourages the industry to think beyond its current realities and prepare for what lies ahead.
“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead.”
Ashaolu added that the company was looking forward to contributing to conversations that would help shape a more innovative and futureready industry.
“We are proud to support this important conversation and look forward to contributing to the success of NAC 2026. As the industry evolves, collaboration, innovation and the willingness to embrace new possibilities will be critical to creating sustainable value for brands, businesses and audiences.”
Also speaking on the partnership, Mr U.J. Bassey, Head of the Marketing Committee, welcomed Four Pulley Limited to the conference’s growing network of partners, describing the collaboration as an important demonstration of the value of industry cooperation.
“We are pleased to welcome Four Pulley Limited as a Platinum Partner of NAC 2026. Their support reinforces the importance of collaboration between industry stakeholders in building a stronger and more future-ready marketing communications ecosystem,” Bassey said. He added that the next phase of growth for the industry would require fresh thinking and stronger partnerships among stakeholders.
“The next frontier requires new thinking, strategic partnerships and a willingness to embrace change, and we are delighted to have Four Pulley Limited join us on this journey,” he said.
NAC 2026 will feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions and networking sessions designed to facilitate knowledge exchange, business connections and collaboration among participants.
The conference is expected to focus on some of the major forces redefining marketing communications, including artificial intelligence, data, digital media, evolving consumer behaviour, technology and emerging business models.
The partnership with Four Pulley Limited adds to the ecosystem of organisations supporting the conference and its ambition to move the industry beyond conversations about change towards actively shaping its future.
Four Pulley Limited is a Nigerian out-of-home media company that connects brands with audiences through creative, strategic and impactful media solutions. Its partnership with NAC 2026 reflects its commitment to supporting dialogue, innovation and collaboration across Nigeria’s marketing communications ecosystem.
The National Advertising Conference is a leading platform for stakeholders across advertising, marketing, media, creative communications, technology, government, regulation and academia to examine industry trends, share knowledge and develop ideas capable of contributing to the growth and transformation of Nigeria’s marketing communications sector.
